Interim Sales Director

26/03/2008

Following an acquisition, the new owners of a healthcare company wanted to turn around their falling sales figures. They asked Alium to supply an interim management executive to head up an information/software/service business unit with sales exceeding $200 million.

The interim would be responsible for revising marketing programmes and driving the development of new technologies, including web-enablement of very large databases.

The assignment was a major success: the interim management executive led the rebranding and repositioning of the entire product portfolio, with a revision of pricing policies, and the centralisation of software development. Eight separate IT systems were rationalised to just one across Europe, and major client contracts were renegotiated to deliver a multi-million bottom line benefit. The revised marketing programme meanwhile increased revenue/operating margin from 20% and 39% respectively, significantly higher than in the previous year when both were flat.