New Name New Look New Strategy
10/06/2008
We’ve had some good feedback on our new name and livery - especially our punchy advertising which has proved to be a resounding success.
The brief was to produce a strong and modern campaign to ensure Alium was noticed. “We wanted an arresting and unique portfolio of ads that would reflect our bold new brand,” said Lisa Hobbs, Alium Director. Alium will stand out from the crowd and our advertising campaign had to mirror our distinct approach.”
Changing our name is a logical development following our very high growth since our MBO in 2003. We’re continuing to grow within the UK, as well as developing our services internationally across Europe, the Middle East and Far East.
We’re also working closely with our interims and clients to develop a number of innovative and challenging management services to complement and enhance our core business. The re-branded Alium Partners offers the perfect platform from which to carry forward our plans.
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