Published on August 11th, 2014 | by Scott Hutchinson1
Marketing Yourself As An Interim - Always Winning
Having recently run his new training course, Marketing Yourself As An Interim, for the first time, Alium Partners’ Training Lead, Scott Hutchinson, reflects on how to win and achieve real success as an interim.
One of the most rewarding aspects of the Marketing Yourself As An Interim course I hosted last week was the debate sparked over some of the highly subjective topics on offer. The questions from the delegates led to brilliant discussion and were the launch pad for some great anecdotes and shared experiences. War stories make days like this come alive in my opinion.
The course, exclusive to Alium interims, is designed for interim managers who have probably already established themselves in their market place, but would like to know more about how to market themselves successfully using a wide-ranging, diverse, 21st century marketing mix. This can be anything from producing a more effective CV or sales pitch, to understanding the intricacies of LinkedIn and the wider social media environment.
A lot of the course is about winning – winning business, assignments and influence. At the start of the day I spoke about two of the greatest modern exponents (for me) of winning - Sir Dave Brailsford and Sir Clive Woodward. Their philosophies are strikingly similar and based upon what Brailsford calls “the aggregation of marginal gains” and what Woodward refers to as “the critical non-essentials”.
Success in marketing yourself as an interim is, to me, not about doing one thing or two things correctly. It’s about “living it” and the adoption of a number of conjoined best-practices that together are greater than the sum of their parts. It was brilliant in the afternoon to hear people shout “that is a marginal gain” when we revealed another sales or marketing technique that could potentially give a winning edge.
Voltaire said “judge a man by his questions, not by his answers” and the questions raised by the group on this course were the best I have encountered.
What is your opinion on how best to succeed as an interim in today’s marketplace? How do you market yourself? Share your thoughts below.
Our next interim training event with Scott Hutchinson is on 18 September 2014. For details visit An Introduction To Interim.